In what is perhaps unsurprising news, a new study has shown that consumers are more wary of the possibility of fraud when they are shopping online rather than when they conduct transactions in person.
The poll, commissioned by Accertify, the American Express fraud prevention and risk management provider, showed that two-thirds of those questioned believed that more fraud took place in online transactions than those conducted in person. It also found that almost half of those who used smartphones or web-enabled computers had encountered a fraud protection system which had delayed or stopped their transaction.
This can clearly affect shopping behaviour and many of those affected in this way said they were prepared to punish the firm responsible by moving their business over to a competitor. Mike Long, vice president at Accertify, said that there was a need for an automated fraud prevention system that could cope with emerging fraud threats and changes to businesses.
Interestingly, of those who shopped online, most placed trust in their own computer rather than their smartphone or tablet.